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Why pay hundreds of thousands to earn an MBA when $100 a year will finance your blog? (Reality check: You'll still need to put in a lot of effort.)
“AFTER entering a competition a lucky punter wins first prize: a week's holiday in Skegness. Second prize is two weeks there.”For some reason this most ancient of British jokes came to Gulliver's mind when he read about Tom Stuker in the International Business Times. Mr Stuker, it is claimed, is the world's most frequent flyer. He is about to clock up his 18-millionth mile on United Airlines. And as the Boarding Area blog points out, 18m miles with United means just that:United calculates million miler status based on your “butt in seat” revenue miles flown on United. That's right, we're not talking about 10 million award miles, or even 10 million miles taking into account elite bonuses for flying first or business class.Mr Stuker is president of a firm that trains sales staff at car dealerships around the world. He has flown to Australia over 300 times for business and pleasure; he travels to Hawaii “three...Continue reading
Approaching the media the right way is only one part of the big picture.