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Excessive focus on social media detracts from more urgent revenue-generating activities.
There's so much to learn with social media advertising that it's difficult to know exactly where to start.
IN RECENT months Google and Facebook have made changes that may escape the notice of most of their billions of users, but not of news organisations. Facebook began displaying the logos of publishers in some of its posts, so readers can identify the news source. And Google for the first time gave publishers the ability to control how many times the search engine's users can visit news sites free of charge. Both will directly help papers to sell subscriptions.To critics of the social-media giants, that might look like wolves offering to help the sheep while still feasting on the herd. The business of both Facebook and Alphabet, parent of Google and YouTube, is to occupy people's time and attention with their free services and content, and to sell ads against those eyeballs. For them, quality journalism is just another hook.Facebook calls its “News Feed” offering its most important product, but in recent years it has tweaked the feed in ways that de-emphasise actual...Continue reading
In the eye of a stormTHE titans of media in America have decided this is an opportune moment to join together in mega-mergers, the better to take on the giants of Silicon Valley. The problem for them is that the Department of Justice (DoJ), and President Donald Trump himself, are less keen.On November 8th reports surfaced that the DoJ is preparing to block a proposed $109bn acquisition by AT&T of Time Warner, owner of CNN, HBO and the Warner Brothers film studio—a deal that was announced a year ago and which had been expected to win approval by the end of 2017. The DoJ have reportedly told AT&T executives that to get the merger through they would have to sell off assets: either Time Warner's Turner Broadcasting division, including CNN, which Mr Trump has repeatedly attacked as “fake news”, or DirecTV, the wireless giant's satellite-TV business. Randall Stephenson, AT&T's chief executive, said on November 8th he would not sell CNN to...Continue reading
Silver Linings in Blue Victories November 08, 2017 It's been called a "rejection," "rebuke," and "disaster" for Republicans, but are last night's election results really as significant as the media's making them out to be? Some experts say no. After a string of special election beatings, ...